One More Reason Pharma Needs Product Reviews
A few weeks back, I wrote a post about why pharma and healthcare companies need to consider adding product reviews to their sites.See it on Scoop.it, via e-pharma
View ArticleTen Digital Marketing Ideas Pharma Companies Will Never Try (But Should)
I figure this post is the one that’ll get the most comments ever. It’s going to be the one that probably outrages you the most or makes you think that I’ve completely lost it (which perhaps I have)....
View ArticleBack to the Books
The comeback continues. Professional journal advertising climbed in firsthalf 2011, driven by new and mature products.See it on Scoop.it, via e-pharma
View ArticleMedical Smartphones: Popular iPhone apps for doctors and medical students
The doctors and hospital staff are able to keep an eye on patients’ signs, even when patients are at home, so that remedial action can be taken at the earliest. See it on Scoop.it, via e-pharma
View ArticleEverybody's talking about mobile medical apps - Healthcare IT News
Everybody's talking about mobile medical appsHealthcare IT News“Consumers are ready to use mobile apps, text messaging, and even payment services to make health decisions and communicate with their...
View ArticleMedical Apps Daily
A personalized newspaper built from articles, blog posts, videos and photos selected by MedLibMob.See it on Scoop.it, via e-pharma
View Article"Doctor" Watson To Inform Medical Decisions: Not Sherlock's Assistant, But A...
Imagine this dream scenario: you are a doctor and have a series of subtle, detailed questions about a patient's condition to which the answers will help you correctly diagnose their illness, and...See...
View ArticleWiley: Download Wiley Health Apps for Your Mobile Device
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View ArticleHealth 2.0: Innovators, Opportunists and Delusionals
Health 2.0 just had its largest ever event, with 50 percent more attendees than their previous largest event.See it on Scoop.it, via e-pharma
View ArticleJ&J Pleads Guilty and Pays $85 Million to Settle Natrecor Case - Forbes
Johnson & Johnson had pleaded guilty and had agreed to pay an $85 millionSee it on Scoop.it, via e-pharma
View ArticleHealth 2.0 Europe
Health 2.0 Europe 2011Over 45 speakers confirmed – More than 18 countries represented Will you be there?See it on Scoop.it, via e-pharma
View ArticleBasic Guidelines for Developing Mobile Healthcare Applications - HIPAA...
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View ArticleHealth 2.0 Conference Focuses on Patient-Centered Technology To Promote Wellness
Jonathan Attwood of Zamzee, Stephen Downs of the Robert Wood Johnson Foundation, Chris Hewett of Mindbloom, National Coordinator for Health Information Technology Farzad Mostashari and Christine...
View ArticleThe challenges of social in pharma marketing | Digital Rx
Social media is big.We all know the numbers: over 800 million active Facebook users, over 250 million tweets per day, social ad revenue to reach $10 billion by...See it on Scoop.it, via e-pharma
View ArticleSilicon Valley VCs predict the top trends for 2012 - Digitaltrends.com
Digitaltrends.comSilicon Valley VCs predict the top trends for 2012Digitaltrends.comFounders are in the process of beta-testing technologies that will disrupt every aspect of the status quo, including...
View ArticleRise of the Digital #Doctor
The rise of use of social media and its effects of doctor-patient, doctor-doctor and doctor-public relationships.See it on Scoop.it, via e-pharma
View ArticleCreating Engaging Mobile Websites for Pharma Marketers | Business 2 Community
The world of pharmaceutical advertising and marketing always brings with it its own set of unique challenges… and designing a mobile site is no different. (Smart observation on building a mobile...
View ArticleSeeing Social Media More as Portal Than as Pitfall - New York Times
Seeing Social Media More as Portal Than as PitfallNew York Timessaid Clay Shirky, who teaches about social media at New York University. “Digital media is an amplifier.See it on Scoop.it, via e-pharma
View ArticlePharma + social = Pharma 3.0?
Pharma 3.0 can be described loosely as “Pharma + Web 2.0”, that is: social media will play a big role.See it on Scoop.it, via e-pharma
View ArticleConversion rate optimisation : a 9 step process - Smart Insights Digital...
Conversion rate optimisation : a 9 step process: An interview covering the process, tools and skills needed to i...See it on Scoop.it, via e-pharma
View ArticleTo Mobile App or Not to Mobile App? That is the Pharma Question
See on – Pharma Strategic If we swallow the hype and decide that we all need to get onto the mobile app bandwagon, how exactly do we go about it? Sven Awege explains. Proud to say that this p...See it...
View ArticleHow I Saved A Bunch Of Money By Leaving CVS For A Locally Owned Pharmacy
Μήπως τελικά, τουλάχιστον μακροπρόθεσμα, δεν υπάρχει λόγος να ανυσηχούν τα φαρμακεία της "γειτονιάς"?See it on Scoop.it, via e-pharma
View ArticleLoyalty Program Gives Nationwide Pharmacy a Makeover to the Tune of a 10-15%...
The U.S. market for health and wellness products is growing at a rapid pace and is expected to reach $170 billion by the end of 2012.See it on Scoop.it, via e-pharma
View ArticleHow pharma marketers are tapping into mobile - Mobile Commerce Daily - Columns
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View ArticlePharma Marketing Blog: Mobile Apps vs. Mobile Optimization: Which Offers...
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View ArticleLoyalty is a state of mind!
Pharmacy : Benefits when you concentrate on developing a loyalty based marketing program. See it on Scoop.it, via e-pharma
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